hello
My name is kristen taggert
For more than twenty years, I’ve helped organizations of all sizes strengthen their marketing — from fast‑moving startups to Fortune 500 brands like The Home Depot, PNC, Discover Financial Services, Claire's Inc. and Owens Corning. I’ve spent my career working with cross‑functional teams in both corporate and agency environments to develop strategies that connect the right audience with the right message through the right channels.
Most recently, I led the Integrated Marketing Communications department at an independent marketing agency, leading efforts across marketing communications planning, ABM strategy, content strategy, social media, PR and influencer marketing.
Today, I bring that experience to marketing leaders within purpose-driven organizations as a consultant or fractional strategist, helping them gain clarity, build effective strategies, and turn marketing into a meaningful driver of growth.
here's why we should work together
I’m a marketing strategist with a simple belief: marketing should help organizations make better decisions and propel momentum—not bury you in long plans that never move forward.
I’ve worked across many industries and organizational structures, which helps me quickly see what’s working, what’s not, and where focus is missing. Teams bring me in for an honest assessment, direct questions, and plans that add structure and stability without adding complexity.
My approach is practical, focused on clarity, smart prioritization, and strategies that actually advance your work. I help organizations understand their audiences, define their message, and build marketing communications programs that are realistic, aligned, and effective.
Through RoseLily Marketing, I will develop your organization's marketing communications strategy, content strategy and planning, social media strategy, and marketing operations—everything needed to keep your marketing running smoothly. I also bring a trusted network of partners across media, SEO, content production, and PR, so you have the right expertise behind your strategy when you activate it.
Clients value that I make marketing feel manageable, and that I can translate best practices from Fortune 500 organizations into approaches that work for purpose-focused teams.
If you’re looking for a partner who brings clarity, steady guidance, and a commitment to helping your mission create real impact, let’s talk.